Market Leader, a NASDAQ-listed provider of online marketing and technology solutions for real estate professionals, this morning announced the acquisition of RealEstate.com.
Financial terms of the acquisition were not disclosed, but the agreement includes the RealEstate.com domain name and website, as well as a network of more than 250 participating brokerage companies and ?hundreds of other real estate domains?.
Update: a Market Leader spokesperson informs us that the purchase price was $8.25 million.
Market Leader earlier this year acquired kwkly, which operates a mobile software-as-a-service lead generation platform, and SharperAgent, a real estate marketing suite company.
Originally founded in 1999, the company says it?s on a roll, reporting a Q2 2011 revenue increase of 43 percent over the same quarter last year. Market Leader also says it has more than tripled the number of real estate professionals using its software and services platform to more than 60,000.
They use the company?s ?lead-to-close? real estate marketing and technology system to grow and manage their businesses.
RealEstate gives consumers a way to buy or sell a home through a comprehensive suite of real estate services, tools and helpful advice as they progress through their home buying or selling process. The site provides access to nearly 2 million home listings, 97 million home values and a unique deep-dive view into more than 22,000 cities across the US (100% US city coverage). In addition to the RealEstate portal, the company operates five distinct business lines including RealEstate, REALTORS?,...
Learn moreMarket Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients. With a long history of innovation, Market...
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Source: http://www.mabertech.net/market-leader-buys-realestate-com-for-8-25-million
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